Ford to Exit the Minivan Market?

All the auto blogs lately have been speculating on the direction that the Ford Motor Company is going to take in the wake of declining sales and stiff competition. We know that Ford has as well much capacity and we know that the organization will be closing some important plants and laying off an as yet to healing thoughts be determined quantity of employees. What hadnt been clear is which models would be cut from the line up. Now, it appears that Ford will exit the lucrative minivan marketplace. Thats proper, Ford apparently will stick with creating vehicles, trucks, and SUVs, and leave the minivan marketplace to the other players.

Ever because the Chrysler Corporation invented the minivan market place back in the early 1980s with its line of candlelight service candles K-vehicle derived minivans the Dodge Caravan, Plymouth Voyager, and the Chrysler Town & Country Ford has been playing catch up. Indeed, a series of forgettable star named minivans had been served up by Ford and summarily rejected by customers: the Aerostar, Windstar, and the Freestar. Later, both Honda and Toyota brought out their own entries and Ford, along with Chevrolet located themselves trailing badly in an overcrowded segment. Indeed, several GM divisions sell minivans, as does Kia and Nissan, producing the marketplace mass kit specially tight.

Should Ford decide to go ahead with plans to ditch the minivan market place, it wouldnt be a complete retreat. For one particular, numerous shoppers favor the automakers common Ford Explorer SUV whilst its all wheel drive Freestyle wagon/crossover competes well too. Ultimately, an additional car the Edge will soon make its debut and most likely pull a lot of minivan customers more than. The Edge will be yet another crossover automobile somewhat of a SUV/wagon hybrid and fill the need for buyers.

Yes, Ford seems prepared to ditch the minivan market. No loss to consumers and almost certainly a intelligent move for the beleaguered automaker.