The Blue Cross Story

The Blue Cross chicago social media marketing consultant and Blue Shield Association is the biggest private health insurance method in the United States (such as Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively supplied wellness care coverage to more than 88 million men and women in 2003.

For its beginnings we want to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an seasoned administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon soon after taking the job, he created a well being plan that guaranteed teachers 21 days of hospital care for 50 cents amonth. The program soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, around the same time that Kimball was generating his strategy, the Blue Shield idea was becoming well-known in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness were prevalent among these workers who were in quite hazardous and harmful jobs.

Their employers saw the require to provide medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical requirements of the workers. These programs would later become what is known as the Blue Shield Plans.

As for the cross symbol, it was initial employed in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to develop a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to determine his company's health plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans around the country met specific standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the very first official Blue Shield strategy was founded in California that exact same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service plan.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans named the Associated Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

Over the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross chicagoonlinecoupons.com and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how big it has grow to be, in 2003, the Blue Cross and forkliftcomputers.com Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.