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If you are an emerging organization with the subsequent great product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an simple job. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the appropriate investors. This improvement-stage organization is tapping the smoking cessation marketplace with a exclusive tobacco-free of charge, nicotine-free smoke known as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it might be also soon to strategy significant venture capital firms, however time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the genuine investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel?
- Have a clear-cut target industry for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
Most angel investors favor firms that are likely to show positive cash flow within their 1st 18 months, so getting these sorts of statistics about your market place can be an incentive.
- Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented answer that firm officials say will "impact the landscape of the well being care business." idea angels
