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If you are an emerging firm with the subsequent excellent item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an straightforward task. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the appropriate investors. This improvement-stage business is tapping the smoking cessation industry with a exclusive tobacco-totally free, nicotine-cost-free smoke known as Bravo, which has the look of a classic cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to strategy huge venture capital firms, but time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the real investment chance," said Torigian. So how do companies like Safer Smokes attract their angel?

  • Have a clear-cut target market for your item or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer companies that are most likely to show positive cash flow within their 1st 18 months, so getting these sorts of statistics about your market can be an incentive.

  • Match the business plan objectives to the angel's risk tolerance. Investors want to know the item or service will be distinctive and nicely-cultivated. Safer Smokes has a patented remedy that firm officials say will "influence the landscape of the well being care market." idea angels com