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You have to find out what it really is that the clients or future clients are looking for in a personal trainer. There are numerous personal trainers who skip this and miss their chance to mobile fitness marketing systems draw in more business. If you should be wise, you won't repeat their mistakes.
The word "research" probably brings to mind men with gray hair and thick glasses who probably have not had a shower in weeks, poring over dusty old books - simply speaking, mind-numbing tedium. Since you're a mobile fitness marketing, you almost certainly decided on your job because you're passionate about health, action and client contact - not as you want to sit in front of a computer crunching numbers until your teeth hurt.
There's no way around it: if you'd like success, you'll need a marketing plan, and when you would like a marketing plan, you'll need to research the fitness market. Market research is the only way you'll be able to uncover what your clients look for in a personal trainer, what areas your competition excel in and what their weaknesses are, and what strategies fitness email marketing you will need to bring customers to your door.