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Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing utilizing their smartphone. The goal of a virtual check in is to share your physical location along with your friends on the internet in order that they might have a chance to meet up with you in person. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has already proven itself to be more powerful from a mobile fitness marketing systems point of view.

Companies have already been quick to use fitness email mobile marketing tool because of its low cost to no cost operation fee alongside its ability to help a brand go viral. Every user check in equates to a profile update and on average a chance for hundreds of Facebook users to see that update. In other words every user check in acts as an advertisement on Facebook for others to see. (Here can be an example below)