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My trade show exhibit experience began at an early age round the dinner table. My father, Joseph LoCascio, would come home each night with fascinating stories about designing and building displays and exhibits at various New york city exhibit houses where he worked as graphic artist.

Once the projects he labored on were completed he'd take the family into Nyc and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and differing displays at the New york Stock exchange and the World Trade Center. A great many other Sell Gold Irvine CA of his could be on display at trade shows at the New york Coliseum, Waldorf Astoria, or the brand new York Hilton.

My admiration for my father's artistic talents started when I'd be invited to participate him for his local freelance work with weekends. I'd help him load the car with his art supplies after which watch in amazement as that he laid out and hand-lettered a bank's new window sign in gold leaf, or perhaps a company's name on a truck door, or a new sign for a local church.

The exhibit building business was cyclical, and there were instances when work was scarce and some shop workers must be laid off for some weeks. Other times there is too much work, Cash For Gold Irvine CA which required hiring more individuals and working overtime and weekends to perform exhibits.

My chance to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time working arrangements, including weekends, to accomplish multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 an hour at the age of 14, but in addition to access use my father and begin learning the exhibit building business from the ground up. Might work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, watchfully peeling frisketed graphic panels, and mixing paints.

I knew immediately that the exhibit business was where I desired to spend my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

An important career transition came when ECI won the newest Olivetti Underwood account and needed a free account executive to control their multiple product exhibits for significantly more than 40 trade events per year. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New York City.

At 22, I was enjoying a dream job, learning the the inner workings of being an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, which is today an integral part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, Ny. For me, it was unreasonable to work in and travel to Brooklyn when i still enjoyed living an very nearly carefree and independent lifestyle at my parents' home in Bergenfield, New jersey, where I was raised. But if moving out for a job was absolutely essential, I thought moving to California could be a better choice.

With an eye for adventure, travel, and an urge to begin fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco bay area. I was hired after a great interview. I had contracted Stewart Sauter often times in the past to setup and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I'd benefit. My job was supervising the setup, servicing, and dismantling of exhibits sent to Stewart Sauter from exhibit houses from throughout the country.

My tenure in San francisco was short-lived, nevertheless , because while creating exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He ended up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Obtaining the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as i watched the entire staff at Exhibit Craft organize and tidy up the shop in preparation for starters of its client's visits. One day I said to myself, "Someday I want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, produced by the highly talented Hardman and Associates from Pittsburgh, PA, to show just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for around 60 visitors. If the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and tech support team professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality a pc was only a machine and that it was the energy of its various applications that made the most sense to booth visitors. In the often cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and frequently esoteric information required total get a grip on of the exhibit environment.

A year later I accepted work with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade Shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral sections. Right after arriving, Memorex decided to launch new audiotape products and services and I began working on their introduction at The Consumer Electronics Show in Chicago.

The online strategy for this important first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then available on the market. We needed to show prospects how Memorex cassettes would outperform recorded music in comparison with reel-to-reel 3M and BASF audiotape, which at the time dominated the world wide audiotape market.