Acquiring Listed In Search Engines

What exactly is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire internet site so that there is a very good opportunity that your net pages will appear at the leading of search engine queries for your selected key phrases and crucial phrases. The majority of the search engine optimization specialist's time really should be spent targeting the search engines that will give you the most visitors. The following search engines and directories are:

AltaVista

AOL Search

Enterprise.com

Fast Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is before you design your net internet site. As your web website designer creates page templates for you to approve, you can have a search engine optimization specialist take a appear at them and tell you increasing conversion which layout is increase conversion rates ideal for optimum indexing. The moment you have selected the ideal layout for your net website, then the search engine optimization specialist can tell your designer when and exactly where to place your search phrases and essential phrases within your HTML tags.

How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be able to get your web site indexed well for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index sites. Google does not use meta-tag content material for relevancy. Inktomi at the moment uses meta-tags. And Yahoo is a directory. Ask how your web site will be designed and tagged for every single of these. If you do not get 3 various answers, then you should move on to a a lot more experienced search engine optimization professional.

If your net web site has already been created, a professional search engine optimization specialist will often advise layout and style adjustments. He/She is not telling you that you have a poor-seeking internet site. He/She is telling you that the site's layout will not get indexed well for your targeted keywords and phrases and essential phrases. For example, a website that has a triple frameset (on the leading and on the side) is very tough to get indexed nicely on search engines, even with a gateway page. Nevertheless, a simple frameset can get indexed properly in search engines, with or without a gateway page. A search engine optimization specialist can style or tell your internet website designer how to lay out a basic frameset to get the best outcomes.

Search engine optimization and other advertising and marketing strategies (banner advertising, net copywriting, becoming listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a net web site with strong content and excellent layout. Search engine optimization is not a substitute for buyer service, a great sales pitch, or a fantastic product/service. It is not a substitute for a effectively-planned conversion rate optimization on the internet and offline advertising and marketing strategy. Search engine optimization is a indicates of helping your prospective consumers discover your net web site. It is a extremely specialized advertising and marketing tool.