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Company checking has become an essential activity for any individual or company. Marketers must know that reputation management consultants are being placed on the web with or without our permission, and when interactions start on the net, like a forest fire, they travel very quickly and wreak havoc over the way what might begin as a simple tweet, may turn into a blog post and possibly national news. Until recently, data was distributed and controlled by advertising systems of radio, television and print, where big corporations might manage the advertising with the appropriate mix of advertising and public relations. Today, nevertheless, the Internet has essentially changed the method by which data is designed, spread and taken. In added to marketers losing much of their control of click here, theyre also experiencing a greater selection of marketing programs than ever before. Greater immunity have been designed by The modern consumer to the continual barrage of marketing communications. Increasingly, people are turning to social networks, customer writers and perimeter press as reliable sources of feedback on every thing from what things to purchase to how to vote.